MAP Capital Campaigns,
Annual Giving and Other Consulting Services
MAP’s services are designed to assist nonprofit organizations of any size with their most limiting factor – growing their fundraising resources to match their expanding missions. Let MAP help you grow your funding to the next level and beyond through its professional fundraising services.
Capital Campaigns
MAP’s capital campaign approach is a four-step process that enables each and every donor to make a high quality decision. While smaller gifts can be realized with a quicker approach, capacity giving must allow time for the campaign to discover each donor’s passions and interests, connect them with the mission, provide the appropriate inspiration, and seek a thoughtful and informed decision. While every capital campaign is different, there are core principles that are foundational to a successful volunteer-driven fundraising campaign. MAP will guide you through the following actions:
- Building and communicating a well-defined, impactful and urgent Case for Support
- Engaging, enlisting and preparing Committed Leadership
- Creating an Environment for Capacity Giving
- Developing and managing a Campaign Timetable that allows for success while maintaining discipline and building momentum
- Mapping a Clear Financial Path to your objectives
MAP provides capital fundraising counsel through a team of experienced fundraising professionals. The team concept ensures that the right MAP representatives, with the best expertise and experience, are working on your behalf at every key juncture of your capital campaign. To Top
Annual Fundraising
Take time to thoughtfully consider where your annual fund program stands.
Annual Fundraising Growth Checklist
- Does your annual giving program consistently provide opportunities and reasons to give to capacity?
- Do your outreach programs actively engage your supporters in your mission?
- Do you keep donors well informed about accomplishments?
- How effective is your annual fundraising program in developing new major gift and planned giving prospects?
- Do you effectively track when, how, and why a donor gives?
- Do you use that information to meet donors’ needs and build lasting relationships?
Funding Diagnostics
MAP’s funding diagnostic is designed to evaluate where you are in your fundraising operation and identify specific measures that can be implemented to get your organization on course to achieve the next level in a strategic fundraising plan.
Successful development fundraising programs result from the careful coordination and integration of four essential functions:
- Leadership by Example from nonprofit management, fundraising staff and the nonprofit board
- A well- aligned, Strategic Fundraising Plan designed to allow donors to grow in their giving by understanding and meeting their passions and interests
- A compelling and urgent Case for Support for annual gift fundraising or annual fund needs
- Individualized Strategies to meet donors’ needs
A funding diagnostic will carefully review the programs, policies, personnel, leadership structure and procedures of a nonprofit organization from the perspective of these four essential functions. It will also provide leadership with specific observations and recommendations for growing nonprofit fundraising.
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Capital Campaign Planning Studies
MAP’s planning studies are designed to understand the positions, views and motivations among your top supporters in order to conduct a successful capital fundraising campaign and to protect your nonprofit from a negative experience.
MAP uses only its most experienced team members to conduct your planning study in order to give you the full benefit of our vast experience and ensure the most thorough analysis and comprehensive recommendations for your campaign planning.
A planning study with MAP is designed to assess:
- The internal and external perception of a nonprofit organization
- The strengths and weaknesses of a compelling, persuasive and credible Case for Support
- The priority assigned to the project to be funded by constituents
- The availability of leaders who demonstrate commitment, interest and enthusiasm
- The financial feasibility of the proposed objective
- Pre-campaign preparations that could strengthen your capital campaign planning To Top
Major Gifts Planning & Development
Effective major gift fundraising is about understanding the passions and interests of each of your donors and meeting their needs so they in turn meet the needs of your nonprofit organization.
Effective major gifts programs:
- Focus on relatively few donors
- Continually identify and add new donors to the prospect pool
- Develop special and on-going gift opportunities for major gifts
- Build quality, lasting relationships
Whether you are building a major gifts program from scratch or need to enhance an on-going program, MAP can provide the roadmap for your success. To Top
Nonprofit Board & Staff Development & Training
MAP understands the necessity of engaging your nonprofit board in every aspect of fundraising for your organization. From developing a strategic fundraising plan to assisting with key major gift solicitations, MAP can help involve your board in the fundraising process through the following activities:
- Board Diagnostic to evaluate the current understanding and application of the board’s role in fundraising.
- Board Retreat to strengthen the current involvement of board members in fundraising.
- Board Training to prepare board members in every aspect of fundraising.
- Board Development to structure, guide and engage your board with resource development in mind. To Top
Other Specialized Services
- Strategic Planning
- Planned Giving Programs
- Special Events Planning & Management
- Fundraising Executive Search
- Value Proposition Analysis and Design To Top
Call or email us today to discuss your fundraising goals and let us help you map the right path to success.