Finish the Year Strong
Your Fundraising Guide to Securing Five Major Gifts
Regardless of when your fiscal year ends, the end of the calendar year represents the ideal opportunity to engage key donors. Why not sprint to the finish line (December 31) and create some significant growth during this critical segment of time for philanthropic giving.
Hope is NOT a strategy. Research shows that having a plan to invest time in meeting with individual donors brings an average of $5,000 more per meeting.
So give us six weeks and we will give you the training, the plan and the tools you need to create and execute the major-donor strategy to finish 2018 strong. We will teach specific, actionable steps to help you grow your loyal donors’ year-end gifts and exceed your fundraising goals.
This training series is available to you at the click of a mouse with our first-ever online course hosted by MAP Founder and CEO, Schuyler Lehman, an expert with 35 years of experience in coaching nonprofits to success.
Here is a brief description of each weekly lesson. The series begins on October 15th and concludes on November 19th.
- Identifying your audience
- Gathering pertinent information
- Building the financial model
- Preparing value propositions
- Storyboarding each prospective donor
- Scheduling first visits
- Preparing your resources
- Rehearsing the visit
- Executing first visits
- Refining the follow-up strategy
- Continuing to execute first visits
- Executing follow-up
- Executing follow-up
- Planning the fulfillment strategy
Meet Schuyler Lehman
Schuyler created MAP with the objective of helping nonprofit organizations develop the capacity for relationship based major and principal gifts. Throughout his 35-year career, he has had an unwavering focus on serving the passions, interests, and needs of the donor that helped to redefine institutional fundraising. Schuyler has authored two books outlining his unique philosophy and approach, and he is also a frequent speaker and presenter at regional, national, and international conferences.
Serving as a fundraising consultant since 1983, Schuyler has helped raise more than $6 billion for a wide variety of nonprofit organizations (religious, educational, social service, civic, youth, community, healthcare, cultural, associations, etc.). He has provided consultation and advice to more than 1,000 nonprofits throughout the U.S. and Canada for major capital and endowment campaigns, annual funds, and general development activities.