We Believe That


Whether you’re a seasoned development office or brand new to fundraising, there is always potential for growth. No development office has tried everything to achieve growth (and many have tried too many things!)  We believe that focusing effort and energy on high impact/high return activities while letting go of other, less effective activity is integral to tapping into that potential.


All nonprofits are in need of additional funding to grow the mission. Organizations too often leap to the conclusion that growth must come from additional donors. The reality is that the greatest growth potential for all nonprofits – no exceptions – is in their existing donor base. Few donors give to their capacity and few nonprofits have challenged donors to give significantly.  Many times, the hours and energy needed to identify and cultivate 100 new donors can be outmatched in effectiveness by a simple cup of coffee with one major donor.


It’s simple physics:  every action has an equal and opposite reaction. Nowhere is this law more evident than in philanthropy. Donors give in proportion to the extent to which their passions and interests have been addressed.  Let us help you discover these interests and unlock the huge potential in each donor!


A Guide to Growing Operational Giving


schuylerlSchuyler Lehman
MAP’s founder and CEO Schuyler Lehman is a seasoned professional who represents 30 years of experience helping nonprofit organizations address their fundraising needs. He has strategically led some of the largest fundraising firms in America. MAP was created to serve the missions of our clients with a dedicated team of highly skilled professionals.

Author of: “The Perfect Campaign: A Guide to Relationship Based Fundraising and Quality Decisions” – Introducing a new and innovative framework to grow both capital and operational funding for any nonprofit. Available at amazon.com >

Jennifer Lehman
Jennifer Lehman has served nonprofit organizations in a variety of capacities since 1994. A graduate of the SMU MBA/Nonprofit Arts Management program, her focus began in the nonprofit arts world, and then shifted to a broad range of organizations, including social service agencies, schools, and ministries. Jennifer serves as President of MAP, continuing to manage business operations, while also consulting with several MAP clients.

cainTracy Cain
As The University of Texas, McCombs School of Business Director of Development, Tracy Cain led her team in securing over $28 million in gifts to McCombs through direct cultivation, solicitation, and stewardship of executive-level, high-capacity major donors. Tracy’s extensive development experience also includes management of fundraising efforts for a capital campaign project for St. Joseph High School and the development of new strategic and functional programs to increase giving to Hospice of South Texas.

landmanSarah Landman
Sarah’s entire career has been dedicated to advancing the mission of nonprofits. She began her career as a Major Gifts Officer and received an M.A. in Philanthropy and Development at Saint Mary’s University of Minnesota. Sarah joined Mission Advancement Professionals in 2008 and is responsible for overseeing MAP’s Sales and Marketing activities and serves as a member of MAP’s Leadership Team.


  • Works side-by-side with you and your staff
  • Develops solutions to your funding challenges
  • Takes the time to understand where you are today
  • Creates solutions and strategies
  • Responds to your specific circumstances

Our People

Chuck Anderson has led and consulted with mission-minded organizations for 20 years. His strategic counsel has built new schools, launched international ministry initiatives, provided resources for hurting families, and elected political candidates. He will be the first to tell you that he’s gradually grown to understand the power of relationships and major gifts for a successful fundraising program.

His work with Mission Advancement allows him to collaborate with other passionate development professionals, helping them discover helpful insights, prioritize time and resources, and develop trusting donor relationships. As a strategist, Chuck is inspired when he looks over the horizon and sees an organization from the perspective of what is possible. As a consultant, his clients find value as he puts ideas on a pathway to get things done.

Chuck has served as Executive Director of a statewide nonprofit, an advisor to the Lieutenant Governor of Texas, founder of a digital fundraising consulting firm, and as a volunteer for numerous causes close to his heart. He and his wife Jennifer make their home in the Dallas/Fort Worth area with their two teenage daughters.

Chuck AndersonVice President

Jack is active with both our Sales and Client Service teams. Jack’s diverse professional background makes him an excellent fit for many of our unique clients. Jack spent a year working with two non-governmental agencies in North and East Africa. He interned at the United Nations and continues his interests with international organizations through local involvement. On the domestic front, Jack brings with him ten years of experience with nonprofit development. He also has ten years experience with commodity trading and international account management.

Jack has been married to his college sweetheart, Dianna, for over 20 years. The Kellys have two children, Morgan, age 12, and Ryan, age 8. In his free time, he loves to travel with his family, plays golf and coaches his children’s sports teams.

Jack KellyVice President

For the past 20 years, Kyle Queal has served in various capacities within the nonprofit space, including teaching, starting a ministry, serving as Director of Development, and leading as Head of School. Kyle also served as Vice President of Learning & Leadership Development for the largest public charter school organization in Texas.

Kyle is a native of North Texas who grew up in the Lakewood area of East Dallas. He earned a B.A. degree in History and Philosophy from UT-Austin and an M.A. in Religious Studies from the University of Virginia.

Having celebrated their 20th anniversary this past September, Kyle and his wife Sarah live in Richardson with their three great kids: Molly (11th grade), Sam (7th grade), and Sophie (5th grade) and dog Lucy. Active at All Saints Catholic Church, the Queal family also enjoys time together in youth sports, reading, watching good movies, going on bike rides, eating out, and just hanging together.

Kyle QuealVice President


Jeffery Doherty is a dynamic development professional with twenty years of experience in nonprofit management and institutional advancement. Jeff has raised millions of dollars in annual, major gift, and capital campaign funds for faith-based organizations and social service providers in rural and urban areas across the United States.

Before coming to MAP, Jeff served as a consultant for nationally recognized fundraising consulting firms where he conducted feasibility studies, capital campaigns, board trainings, and annual fund development counsel for a diverse client base that included both start-up and multi-million dollar organizations.

Prior to his consulting role, Jeff held leadership positions with several national associations, where he identified, recruited, trained, and managed volunteers for community-based fundraising activities.

Jeff lives with his wife Jenny and their three children in Sugar Land, TX.

Jeff DohertySenior Consultant

Scott has been in the fundraising and nonprofit management world for more than 17 years. A highlight of his career was serving on the fundraising team for Southern Methodist University’s two most successful campaigns, which raised over $1.5 billion. In addition to his experience in donor relations, strategic affairs, and campaign operations, Scott has served as a fundraising and strategy consultant to a variety of nonprofit organizations. His experience has positioned him to develop, plan, and execute a variety of strategies and initiatives related to operational fundraising, capital projects, donor relations, and volunteer management.

Scott is also a longstanding member of the Council for Advancement and Support of Education (CASE), serving for eight years on the Board of Directors, District IV. He received his Bachelor of Business Administration and Master of Business Administration from SMU. When not working, Scott enjoys time with his two children, Savannah and Jonathan, as well as working on DIY projects.

Scott TaylorSenior Consultant

Lacey serves as a MAP consultant, working hands on with client organizations to grow both annual and capital funds. Her experience prior to joining the MAP team included fundraising roles in private schools, health care organizations, and large, national nonprofit fundraising departments. Lacey has managed a variety of annual appeals and campaigns, as well as the marketing and communications elements of a development office.

Lacey values cultivating relationships and aligning an individual’s passions and commitment with an organization’s mission. She is a certified International Advancement Professional reflecting her dedication to her profession and desire to continually improve her skills.

She was a theatre major at St. Edwards University and earned her B.A. in Business Administration from the University of North Texas. Lacey lives in Dallas and is active in her local church.

She enjoys live theatre and all performing arts, traveling, and spending time with her family.

Lacey YoungConsultant


Kelley Denby has served in a variety of development roles, most recently as a frontline Major Gifts Officer for the McCombs School of Business at the University of Texas at Austin.

During her tenure at UT, Kelley raised over $24 million in outright, endowed, and planned gifts through effectively identifying, cultivating, and stewarding major gift individual donors and connecting them to their greatest interests and passions on campus. Kelley had the privilege of working with her fundraising colleagues in raising major gifts for the Campaign for Texas, a $3 billion eight-year capital campaign and the largest capital fundraising drive ever conducted by the University of Texas at Austin.

Over the years, Kelley has grown to understand the importance of relationships when it comes to securing transformational gifts from individual donors. Above all else, she truly enjoys the process of helping others in their fundraising endeavors and assisting them to achieve their goals.

Kelley received a Bachelor of Arts degree from Texas A&M University and considers the small city of West to be her hometown. Outside of her fundraising work, Kelley and her husband, Kris, live in Austin, Texas, with their daughter Dottie, son Ethan, and dog Lucy. Kelley loves spending time with her family and friends, photography, designing, road trips, and taking advantage of all that the city of Austin has to offer.

Kelley DenbyConsultant

Latoyia supports the MAP Team as the Director of Operations, reviewing and evaluating business procedures to ensure that the company is operating efficiently. With over 15 years of experience in the nonprofit arena in operations and administration for Big Brothers Big Sisters of New York City, as well as KIPP Through College NYC & Dallas-Fort Worth, she is familiar with the needs of our clients and the populations they serve.

Latoyia was raised in Taylor, MI, and obtained her Bachelors in English from the University of Michigan. Shortly after college, she left for NYC and, after a brief career in sales, switched gears to the nonprofit world. Latoyia went on to earn her Master’s in Public Administration from Metropolitan College of New York.

She met her husband Aaron at a local church in NYC and, after having Aaron, Judah, Ariana, and Alijah, they decided it was time to leave the big city and made the move to Texas. Recent transplants to Frisco, TX, their four “Azariah” small children keep them very busy. With a love of sports, during her down time, Latoyia can likely be found watching, playing, or talking about sports with family and friends. She loves to read, play Scrabble, and help anyone she can. Latoyia is very active in her church, as well as in her community.

Latoyia WilliamsDirector of Operations

Lara provides grant writing services to MAP’s clients. She helps organizations to build, expand and sustain their grant fundraising strategy. After graduating from the University of North Texas with a Bachelor of Business Administration in Finance, she immediately entered into a career in the nonprofit industry. She has successfully raised millions of dollars in funding for a variety of causes and is a passionate advocate for the organizations she serves.

Lara was born in the Philippines and grew up in Northern California and Southeast Texas. She is married to Phillip, a proud sixth generation Texan. They live in Denton, Texas with their lovely daughter Larissa. The Fronczeks love God, their church, cooking for friends and taking long family walks together.

Lara FronczekGrants Specialist


Linda brings comprehensive proofing/editing skills to the MAP Team, along with more than 15 years of experience providing administrative support in the nonprofit fundraising field.

A native Texan, she has spent the majority of her life in the Dallas area. She and her husband, Derrick, live in Mesquite and between them have six children and five grandchildren.

Linda and Derrick met and married at the church where they are active members and serve as fellowship coordinators for their Sunday School class. Enjoying the journey as much as the destination, a long road trip is their favorite type of vacation.

Linda AkauExecutive Assistant

Kristen is a a member of the MAP Sales & Marketing Team. She has a BA and MA in Communications and a background in advertising. Kristen and her husband, Dan, met while working in the Speaker’s Office at the State Capitol in Austin, TX. They have lived in Frisco, TX for 12 years and have three children Will, 16, Hailey, 14 and Emma, 7. Kristen is involved in her children’s school, church and extracurricular activities, including AAU basketball, competitive cheerleading, club volleyball and service and mission trips. She enjoys volunteering, traveling and spending time with friends and family. Colorado is Kristen’s favorite place on the planet and coffee drinking is her super power.

Kristen BroseyClient Relations

Carolyn is a member of the Sales & Marketing team. She has been in the development field for 20 years. Carolyn and her husband, Tim, have lived in Dallas for 45 years and have one daughter, Elizabeth, plus Tim’s two older children, and three grandsons. Carolyn is involved with Tim as a neighborhood block captain and social chair for their neighborhood, a volunteer in patrol, active in church choir, Via de Cristo, and loves to cook, garden, read, and freecycle! Carolyn’s favorite place to vacation is visiting the newest grandson, Teddy, in Wisconsin! They love pets, and Katy, their Flat-Coated Retriever and cat Beau keep them entertained.

Carolyn JohnsonClient Relations


Sheri is a member of the Client Services team. She maintains the website. Sheri lives in the Dallas area with her husband, David, and their two teenagers, Sam and Natalie. She is an active volunteer in her church and PTA and enjoys running, reading, and time with family and friends. She is also a Texas Rangers fan and has high hopes of seeing the Rangers in another World Series.

Sheri HoddeWebmaster

Organizations advance their missions
with our counsel

Meet a few of our clients who are experiencing transformational
giving through healthy donor relationships.


"At the end of the day, it’s all about relationships. MAP has been tremendously beneficial in helping us develop and execute our individual donor plans, and we’ve seen tremendous results.”

Alan GrahamMobile Loaves & Fishes / Austin, TX

“Genuine, professional and extremely knowledgeable – those three words define Mission Advancement’s work. They are genuine in the interest they take in their clients; they demonstrate professionalism in all aspects of their interactions, and I have personally found their pool of knowledge to be both vast and adaptable. This team has been a tremendous asset to our organization!”

Megan SadowskiCotter Schools / Winona, MN

“Mission Advancement has changed the way that ChildFund approaches major and principal gifts. We have seen substantial growth in a short period of time and our work with MAP has exceeded our expectations.”

Steve StirlingChildFund International / Richmond, VA

"Mission Advancement’s LEAP service helped St. Patrick High School dramatically grow our annual fund through relational, major gifts fundraising. We are happy with the decision to invest in this service that will have a positive impact on our Office of Institutional Advancement for years to come."

Jeff ArditoSt. Patrick Catholic High School / Chicago, Illinois

“I appreciate the strategic direction and sound advice Mission Advancement has brought to our campaign planning. They have helped our leadership think differently about our relationships with donors and have raised sights about what is possible – and how it is possible. I am so glad we hired MAP!”

Sara JacobsonMinnehaha Academy / Minneapolis, MN

“What I appreciate most about Mission Advancement is that we feel that they are truly partners in our ministry. Schuyler and his colleagues understand our mission, care about the success of our school, and have provided us insightful, professional counsel that has blessed and will continue to bless St. Croix.”

Greg SchuylerSt. Croix Lutheran High School / St. Paul, MN

“Mission Advancement's methodology of tapping into the capacity of a relatively small number of individual donors rather than the local churches to fund our campaign has produced results we have never seen before in Indiana. We have surpassed the expectations of the feasibility study and are closing in on our victory goal, which will exceed our original need by over $3 million.”

Bishop Mike CoynerIndiana Conference of The United Methodist Church