Whether you’re a seasoned development office or brand new to fundraising, there is always potential for growth. No development office has tried everything to achieve growth (and many have tried too many things!) We believe that focusing effort and energy on high impact/high return activities while letting go of other, less effective activity is integral to tapping into that potential.
We Believe That
All nonprofits are in need of additional funding to grow the mission. Organizations too often leap to the conclusion that growth must come from additional donors. The reality is that the greatest growth potential for all nonprofits – no exceptions – is in their existing donor base. Few donors give to their capacity and few nonprofits have challenged donors to give significantly. Many times, the hours and energy needed to identify and cultivate 100 new donors can be outmatched in effectiveness by a simple cup of coffee with one major donor.
It’s simple physics: every action has an equal and opposite reaction. Nowhere is this law more evident than in philanthropy. Donors give in proportion to the extent to which their passions and interests have been addressed. Let us help you discover these interests and unlock the huge potential in each donor!
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A Guide to Growing Operational Giving
Schuyler created MAP with the objective of helping nonprofit organizations develop the capacity for relationship based major and principal gifts. Throughout his 35-year career, he has had an unwavering focus on serving the passions, interests, and needs of the donor that helped to redefine institutional fundraising. Schuyler has authored two books outlining his unique philosophy and approach, and he is also a frequent speaker and presenter at regional, national, and international conferences.
Serving as a fundraising consultant since 1983, Schuyler has helped raise more than $6 billion for a wide variety of nonprofit organizations (religious, educational, social service, civic, youth, community, healthcare, cultural, associations, etc.). He has provided consultation and advice to more than 1,000 nonprofits throughout the U.S. and Canada for major capital and endowment campaigns, annual funds, and general development activities.
Residing in the Dallas-Fort Worth area since 1992, he lives with his wife Jennifer and children in McKinney, Texas.