It is important to think about how you will honor your donor before the ask. Beyond thanking them for their generosity, you will want to show the donor the impact of their gift on the people you serve. This will reiterate how they have made a quality decision and improve their likelihood of donating again in the future.
Following these five steps to crafting a donor experience will help lead your donor to a quality decision to give. When you take a donor-centric approach, you are on the right path to building long-lasting relationships with your donors that will help transform the mission of your organization.
Schuyler has helped raise more than $6 billion for a wide variety of nonprofit organizations (religious, educational, social service, civic, youth, community, healthcare, cultural, associations, etc.). He has provided consultation and advice to more than 1,000 nonprofits throughout the U.S. and Canada.